The Legality and Ethics of Internet Advertising Essay -- Exploratory E

The Legality and Ethics of Internet Advertising ABSTRACT: Recently, DoubleClick.com, one of the world’s premier Internet advertising firms was at the center of a Federal Trade Commission investigation on privacy. Consumer privacy advocates have charged the company with infringing on the privacy of websurfers because of the aggressive means it uses to gather data for profit. This paper discusses the legal and moral issues surrounding these tactics. Were the company’s aggressive tactics legally permissible? Were they ethical? Companies such as DoubleClick need to inform the websurfer that he/she is being monitored. The world of the Internet uses advertising as its central driving force. Internet start-up companies have spent millions upon millions of dollars on advertising, making Internet advertising a very lucrative business. In fact, right now the advertising market is estimated to be worth about $6.6 billion and is expected to be worth $27 billion by 2004.1 One of the leaders in the business, DoubleClick.com, has a significant market share of the industry with over 1,500 client sites. The aggressive means by which DoubleClick operates has made it the advertiser of choice by many Internet companies. The power of DoubleClick is in its usage of Internet "cookies" to gather information on web surfers. Every time you visit a website that is powered by DoubleClick, an Internet cookie is placed on to your web browser. The cookie helps DoubleClick track what your Internet habits are and which websites you visit most often. This information is then kept in a database that is later used by DoubleClick to target consumers with ads based on the information that it has on different user types. It is estim... ...m/NewWebstories/doubleclick_priv_2_23.htm Notes: 1 Frook, John E. â€Å"Tactics vary in race for ad network dominance.† BtoB. October 23, 2000 Vol. 85: 1. 2 Magill, Ken. â€Å"DoubleClick: Profiling Not Dead,† iMarketing News Vol.2 No.9 (2000):1. 3 IBID. 4 IBID. 5 â€Å"What Goes Up†¦(The DoubleClick Story).† Privacy Times. February 3,2000 <http://www.privacytimes.com/NewWebstories/doubleclick_priv_2_23.htm> 6 â€Å"FTC Closes Investigation of DoubleClick’s Privacy Practices.† January 22, 2001 http://www.doubleclick.net:80/us/corporate/presskit/press-releases.asp?asp_object_1=& press%5Frelease%5Fid=2489 7 Anstead, Mark. â€Å"Internet:Taking a tough line on privacy- New legislation threatens internet data collection.† Marketing. April 13, 2000. 8 IBID. 9 Hawkins, Dana; Mannix, Margaret. Personal Tech.† U.S. News & World Report. Vol. 129 No.13. 10 IBID.

Mgt 330 Management Planning Paper

Management Planning Paper MGT 330 Management Planning Paper The Boeing Corporation is the world’s leading aerospace company and is the largest manufacturer of commercial jetliners as well as military aircrafts. Boeing has teams that manufacture missiles, satellites, defense systems, and communication systems. NASA turns to Boeing when they need something and Boeing operates the International Space Station. Boeing has a broad range of capabilities and skills, which is probably the reason they are the world’s leading aerospace company.With the Boeing headquarters in Chicago, more than 170,000 people in 70 different countries find themselves employed with the corporation and most of them hold a college degree (Boeing Corporation,  2012). It takes many hard working employees and managers to make Boeing a successful corporation. This paper will discuss the planning function of management, analyze the influence of legal issues, ethics, and corporate social responsibility an d their effects on management planning. I will also analyze factors that influence the company’s strategic, tactical, operational, and contingency planning as they relate to the Boeing Corporation.The planning function of management is the process of setting goals within the corporation that are expected to be achieved over a set period. Therefore, Boeing got to be the world’s leading aerospace company by setting such goals. The Boeing Corporation has engineer departments, sales departments, mechanical departments, and product testing departments among a few others. Each individual department will have set goals put in place by corporate and guidelines regarding how they should achieve the desired goal for each project.Each goal is designed for each department to become the most efficient in their levels. There are six steps in management planning. The steps listed in provided course materials are situational analysis, alternative goals and plans, goal and plan evaluat ion, goal and plan selection, implementation, and monitor and control (Thomas S. Bateman, Scott A. Snell,  2009). Step one gathers and summarizes information that is in question. It examines current conditions with an attempt at forecasting future conditions. Step two generates alternative goals that may be used as an alternate if the first desired plan does not ork. Step three evaluates the potential of the alternative goals and prioritizes/eliminates ones that might or might not work. Step four in management planning is the selecting of goals believed to be most appropriate and feasible by the managers. Step five implements the goals and plans into action by managers. Goal achievement is likely to be linked to the organization’s reward system to encourage employees to achieve the goals and implement plans properly (Thomas S. Bateman, Scott A. Snell,  2009). Step six is essential in making sure goals and plans are met.If the goals and plans are not monitored and controll ed managers would not know if they were ever met successfully. Boeing the huge corporation that it is has had its fair share of legal issues. The corporation has to pay special attention to detail when it concerns obeying the laws and regulations in regard the manufacturing of aircraft. The planes must be tested for safety and flying ability before they ever hit the mainstream public. Notices on the aircraft tell passengers when they should be buckled and when it is considered safe to unbuckle. Engineers have to provide manuals for the aircrafts in case any issues may arise when in use.Ethical issues come into play when Boeing makes bids to other corporations like the military or NASA. They are not allowed to charge prices that people believe to be unfair or make any changes after things have already been agreed upon. This means that the sales department has to plan how much they want to sell their product for. The main corporate social responsibility that Boeing has is safety. They have to engineer items safe for the public to be on/use. With Boeing being the world’s leading Aerospace Corporation, millions of people rely on the use of their products.That means that engineers have to know the latest safety information and managers have to make sure that they put the safety information to use. Strategic planning is used by the Boeing Corporation when making new aircraft and other items. They have to figure out how to market their item just right so that buyers will be interested in it. This planning has led Boeing to make planes more efficient and comfortable for passengers to ride on. Tactical planning is organized for competition, such as Airbus and demand for product. Boeing is a competitor of Airbus, which is another aerospace engineering corporation.Boeing has to be aware of competitor’s new products and when they will be released. This means that they have to formulate and release products either better or more efficient than the competition ’s. Operational planning identifies the specific procedures and processes required at the lower-levels within an organization (Thomas S. Bateman, Scott A. Snell,  2009). So within the Boeing Corporation this would be those who deal with the delivery schedules and human resources departments. Every plane that takes off or leaves an airport has to be scheduled and the arrival/departure times displayed so that the public is aware.Human resources is responsible for the hiring/firing of Boeing’s many employees and any issues consumers may have with a product or service. If someone believes that they did not have a good experience in the flight he or she would call the resource department, and the department would most likely do everything in his or her power to make the person feel better. Contingency plans are put in place in case of any challenges that may arise when making their products. A good example of Boeing’s contingency plan is in 2008 they were trying to produce 40 aircraft a year but the United States hit an economic crisis.This meant that Boeing had to cut back their number of aircraft being created so they did not feel the effects of the economic crisis. So Boeing did not become the world’s leading aerospace corporation by doing nothing. It took hard work, planning, and management. There are six steps in management planning that corporations follow to try to ensure their survival in a competitive world. Boeing has had its fair share of legal and ethical issues and tries to abide by the rules and regulations for safety set forth by the goverment. Boeing tries to keep a strategic plan when creating new products and a tactical plan on how to market their items.Operational planning identifies the specific procedures and processes required at the lower-levels within an organization (Thomas S. Bateman, Scott A. Snell,  2009). Boeing demonstrates this with arrival/departure schedules. Finally Boeing has a contingency plan in p lace in case plan A is not able to be put into place. References The  Boeing Corporation. (2012). Boeing: About Us. Retrieved from http://www. boeing. com/companyoffices/aboutus/ Boeing Case Study. (2012). Boeing Case Study: The 787 Dreamliner, 1-17. Wall, R. , & Flottau, J. (2010). Stress Test.Aviation Week & Space Technology, 172(30), 36. Thomas S. Bateman, Scott A. Snell. (2009). Chapter 4: Planning and Strategic Management. Retrieved from Thomas S. Bateman, Scott A. Snell, MGT 330 website. The Boeing Corporation. (1995-2012). StartupBoeing – Business Planning. Retrieved from http://www. boeing. com/commercial/startup/planning. html Pritchard, D. , MacPherson A. (n. d. ). Industrial Subsidies and the Politics of World Trade: The Case of the Boeing 7e7. The Boeing Corporation. Retrieved from http://igeographer. lib. indstate. edu/pritchard. pdf

Summary The Great Gatsby By F. Scott Fitzgerald

Anna Duke, Jordan Shawn What Happened: Duke and Anna planned to runaway together and give love a second chance. Before meeting up, Duke (Ian Buchannan) unsuccessfully tried to call off the hit on Jordan (Vinessa Antoine) for being a police informant (she was able to get the upper-hand and kill the shooter; 5/8). On Julian s orders, Carlos (Jeffrey Vincent Parise) cornered and shot him in the abdomen (5/7). Duke made it to the docks and died in Anna s arms. Carlos bragged that he would likely get off for lack of proof, and a grieving Anna (Finola Hughes) shot him (5/15). Commissioner Sloane (Grayson McCouch) helped her dispose of Carlos body and any evidence (5/20); they tell everyone that Carlos attacked her and escaped arrest. Anna s guilty conscience causes hallucinations of Carlos taunting her (5/22). Sloane s consolation turns into sex (6/1). Anna leaves town to spread Duke s ashes and clear her head (6/8). On 5/18, Jordan had to break her cover and arrest Shawn (Sean Blakemore) to prevent a Sonny-init iated hit on Jason (at the time, it was believed he killed Duke). She pulled him back as began to fire. It s assumed his bullet is what hit Hayden in the head. Jordan confesses TJ is Shawn s son, hoping it will motivate him to take a plea deal and give Sonny up (5/22). He refuses and goes to prison, furious at Jordan for her lies and betrayal, never telling TJ the truth (5/27). TJ (Tequan Richmond) has a department store racial profiling incident thatShow MoreRelatedSummary Of The Great Gatsby By F. Scott Fitzgerald2755 Words   |  12 Pagesrelief from their native lands. Where it would have been impossible for many of them to achieve prosperity and wealth, the new Western World enabled many of them to be successful on account of their dedication and work ethic alone. In F. Scott Fitzgerald’s â€Å"The Great Gatsby,† the state of this American Dream is depicted as it was in the 1920s. However, much has changed since this era, and today’s society has much evo lved. In both epochs, the American Dream functions as a symbol of hope that promotes theRead MoreSummary Of The Great Gatsby By F. Scott Fitzgerald1061 Words   |  5 Pagesthat, most people were doubled over gasping to catch their breath. Next, they did hand to hand combat. Last they did some strength training and then they were done for the day. That night he realized something, as he lay awake that he had gained a great friend and overcame his fear. Read MoreSummary Of The Great Gatsby By F. Scott Fitzgerald1732 Words   |  7 Pagessay that would take it all back? No, that would only cause more problems. It was time to talk, but†¦that was terrifying. How do you start a conversation about the fact that you both wanted to relive the past so badly that you sent yourself there? Jay Gatsby would be jealous. Was this just†¦making matters worse? They weren’t totally unprepared, after all: this was the past, not the future. No flying hovercrafts or houses on Mars or†¦marriage to Willow. It was just a thought, really. No rings were purchasedRead MoreSummary Of The Great Gatsby By F. Scott Fitzgerald1469 Words   |  6 PagesPrologue 1960 The Selkie swam into his undersea cave that contained his human clothing. Last evening he’d had a vision he would find his life mate in the area above the sea caves. He needed to find her as his vision was too strong to disregard. She was a well-built, sturdy young Scot lass with sparkling green eyes and long dark auburn hair which flowed to her waist. He had seen her in his dream, dancing at the local Highland gathering. The young woman in his dreams was Mackenzie Sutherland’s destinyRead MoreSummary Of The Great Gatsby By F. Scott Fitzgerald1232 Words   |  5 Pages Zack and I met when I was four and he was seven. I was playing in my front yard when he rolled down the street on his bike. He was a fairly scrawny boy with short dirty blond hair, and bright green eyes. His teeth would have been perfectly straight if not for the massive gap his two front teeth left when they freed themselves from his face. It was pretty obvious there was an age difference between us, but he stopped anyway and introduced himself briefly then went about his business patrolling theRead MoreSummary Of The Great Gatsby By F. Scott Fitzgerald898 Words   |  4 PagesPlay starts in 1960 John is remising about his child hood. His mother and father was fighting. Ray Ray was introduced as his best friend that laughed at all his jokes. John gets arrested for kicking in the conductor’s door and talking on the mic; this was probably his first bad review. In 1970, He was known as the class clown in high school. Mr. Zufus (math teacher) gave john an acting coach number. His acting coach got him addicted to read and acting teachers wouldn’t quit on him. Coach got himRead MoreSummary Of The Great Gatsby By F. Scott Fitzgerald1927 Words   |  8 Pagesit,† Tessa motioned. â€Å"No. I mean, hold on a minute.† Tessa nervously said. Why was she so protective over this little crystal? It didn’t even belong to her. Tessa’s thoughts were suddenly interrupted by a voice that didn’t belong to her. â€Å"Ugh, great. Tess’s is in another one of her moods.† Tess whipped around to face Anna, did she really just say that? â€Å"I am not, Anna. I’m just examining it first.† Tessa sassed. â€Å"What are you talking about? I didn’t even say anything weirdo.† Anna replied. â€Å"YouRead MoreSummary Of The Book The Great Gatsby By F. Scott Fitzgerald1224 Words   |  5 PagesYet another beautiful sunny day, the blue and yellow floral curtain fluttered and danced gaily in the wind as Stanley stretched his arms waking up from a disturbed and sleepless night. Brushing away the sleep from his smarting, blue eyes with his sickly, shaky hands he felt this enormous urge to sneeze, drat that Jonathan what right had he to be in the sea before him! Now he Stanley had to pay the price of staying in the freezing water too long . What an idiot the man was ! Sniffling Stanley struggledRead MoreSummary Of The Book The Great Gatsby By F. Scott Fitzgerald1171 Words   |  5 Pagestime Rennessme graduated from high school. Emmett mimicked his niece excitement as she finished cleaning out her locker. He already was done with the task. He even gloated to his beloved niece that he was an expert at being a high school student. â€Å"Great job at surviving high school, † the giant man said to Rennessme.† She continued to separate the things she wanted to keep while tossing the unnecessary stuff. â€Å"Thanks. But I had help. † Rennessme answered. â€Å"If you mean your dad, then you wasted fourRead MoreSummary Of Chapter One Of The Great Gatsby By F. Scott Fitzgerald1451 Words   |  6 Pagesabout 6 and a half months. His job as a businessman was always taking him on trips. I have gotten used to it through. Evan when he came the majority of the time he was on business calls. Months later, my mom called us down stairs. Yes I said I have great news she said your dad is coming home in four days from Russia. Tears of joy started to fill up in my eyes. The next day I cleaned the entire house from top to bottom. Even Will s room that s how excited I was. Chapter two It