Celebrity Endorsement in India Essay Example for Free

Celebrity Endorsement in India Essay In India, celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect of the people with the celebrities. Today, most of the popular brands are being endorsed by a famous personality either from entertainment industry or sports arena. Strategic brand positioning and effective communication are the keys to success in today’s market where many brands compete in the same category for the market share. Companies are employing their maximum might to promote their brands and occupy a long lasting image in the minds of the consumers. In India, television is the most popular and effective means of the mass communication. There are over three million television commercials being aired every year. However, 80 percent of them are forgotten by the people in a day or two. So, it is imperative for the marketers to ensure that their ad campaign stands out amongst the crowd (Suhalka, n.d.). Since advertising is a highly critical tool for luring customers to make purchases, Indian firms are investing millions of rupees on celebrity advertising (Khatri, 2006). Celebrity endorsements are also an easy option for Indian marketers because of the disparities of the Indian consumer base in terms of religion, ethinicity, value system and most importantly economic variations. Therefore, advertisers in India emphasis a lot on brand recall and customer persuasion for differentiating their ad campaigns from those of the counterparts. It is here that celebrity endorsement provides a tremendous boost (Surana, 2008). For instance, one of the strongest celebrity endorser is cricketer Sachin Tendulkar who is a youth icon and endorses many successful brands like, Pepsi, Boost, Aviva Life Insurance, TVS, Britannia Biscuits, Visa, Airtel etc. Like, Shahrukh Khan, Amitabh Bac hchan, Kareena Kapoor also have many brands in their kitties. Indians love their celebrities and blindly follow their suit. This has proved to be a boon for the marketers and celebrity endorsement is just getting better by the day. It has now become an indispensible part of the marketing communication strategy. It is a win ?win situation for both the celebrities and the brands. However, the consumers are ones who are least benefitted as they end up paying more for the products and services. †¢ Khatri, P., 2006. Celebrity Endorsement: A Strategic Promotion Perspective. Indian Media Studies Journal, 1(1).Pp. 25-37 †¢ Suhalka,G.n.d. Celebrity Endorsers and Endorsements in India- The Rise and the Impact [pdf] Available at: http://www.ndtvmi.com/b4/dopesheets/garima.pdf [Accessed 18 February 2012] †¢ Surana,R., 2008. The Effectiveness of Celebrity Endorsement in India [pdf] Available at: http://edissertations.nottingham.ac.uk/2069/1/08MAlixrs13.pdf [Accessed 18 February 2012] Commentary | Theses | Dissertations | Journals & Articles | Proposals & Synopsis | Essays | Promotional Writing | Press Release Copyright  © 2005 – 2012 Project Guru India. All rights reserved. www.ProjectGuru.in Celebrity Endorsement in India. (2016, Dec 07).

Explains how Corporate takeover is influenced by corporate environment Essay

Explains how Corporate takeover is influenced by corporate environment - Essay Example Corporate greed has been studied to be an important cause for merger and acquisitions. Since the prime objective of every firm is to maximize the profit, the corporations in greed want to acquire other competing firms. Thus through merger market competition can be eliminated. Moreover it is generally assumed that the larger firms are in a position of enjoying cost efficiency and hence economies of scale. Thus merger can be the result of the firm’s desire of enjoying economies of scale through the acquisition of other small firms of the market. The company, which is being taken over by the parent company through merger, is known as the ‘subsidiary company’. Accomplishment of the corporate amalgamations can be done in three different ways, by consolidation, by acquisition or by pooling of interests. Pooling of interest is often called a tax-free merger and is generally accomplished by swap of common stocks at specified ratios. Acquisition on the other hand consists of the purchase of assets of one company by the other at a given price and the shareholders of the targeted company need to surrender their stocks. For example the merger of the Wrigley and Mars Company had been finalized in a deal of 23 billion dollars in which Mars announced to acquire Wrigley after being approved by both the companies. The shareholders of Wrigley thus need to surrender their stocks receiving 80 dollars for each of their shares. Thus the targeted company remained to a ‘stand alone separate subsidiary of Mars’. Consolidation is another process of corporate combinations. This process involves the formation of a separate entity by dissolving both the companies. The new stocks of the consolidated firms are issued to the existing shareholders of both the individual companies. (Hoskisson, Hitt and Ireland, 102-103; Sorkin; Mullins) Takeovers can influence corporate environment if the takeover is hostile. There are generally four types of takeovers. These ar e strategic, defensive, growth and financial. In a strategic takeover, the acquiring firm tries to target the much-developed product of the firm that is to be acquired. This product is in the form of either services or any intellectual property. In a defensive takeover, the acquiring firm tries to sell the assets of the acquired firm in the market after buying them from the targeted firm. In a growth takeover strategy, the acquiring firm targets to acquire such a firm that has high growth potential. The acquiring firm markets the products of the targeted firm by utilizing own sales and distribution channels. In a financial takeover strategy, the acquiring firm is generally interested in a financially sound firm. Sometimes acquiring firms can take interest in firms that are financially weak. This is done in order to offset the tax liability. There can be various reasons for which a merger takes place. Firms acquire other firms to increase their market share. A firm gains larger marke t share when it gives tough competition to other firms in terms of lower production costs as well as higher sales costs. Market power mainly depends on the size of the firm and the market share it covers. The results of these acquisitions are big firms, which in turn create economies of scales. Sometimes acquisitions are means to raise funds. (Hoskisson, Hitt and Ireland, pp 245) Culture Differences Organizational values are noticed through emotional

CRIMINAL JUSTICE 1 question drugs Coursework Example | Topics and Well Written Essays - 500 words

CRIMINAL JUSTICE 1 question drugs - Coursework Example In truth, Colombian drug organizations and Mexican drug organizations have traditionally taken different roles in the drug trafficking chain. In the article by Lyman (2011), the relationship started with Mexican drug organizations acting as surrogates and partners of their Colombian counterpart drug organizations – taking advantage of the borders between Mexico and the United States to smuggle in cocaine from Colombia (page 136). However, towards the end of the 1980s the Mexicans were no longer satisfied with being mere conduits and wanted a share both of the drug loot and the U.S. markets. Lyman explained the consequence of this: Eventually, this arrangement with the Colombians not only resulted in dividing the cocaine shipments down the middle but in dividing much of the U.S. markets down the middle. As the arrangement evolved over time, the Colombians retained the wholesale market in the eastern United States as their own, and Mexican drug cartels took over the wholesale market in the Midwestern and Western states. According to Bagley (1988), the expanded role of the Mexicans in the drug trade had created, in his words, â€Å"an unprecedented wave of drug related violence in Mexico that seriously threatened the country’s fledgling process of democratization. (page 71)†. And this begins to answer the question as to whether or not these drug cartels are as much of a threat to the United States as traditional terrorist organizations. In fact, it may even be argued that drug cartels are even more of a threat to the United States than the terrorist networks that people have come to associate with Islamic fundamentalist groups and the like. For one thing, the scale of violence wrought by drug organization can perhaps rival that of traditional terrorist organizations. Colombia’s principal guerrilla organization, the Fuerzas Armadas Revolucion de